Spider-Man just stole the Friday record. Spider-Man: Brand New Day opened to about $168 million domestically on Friday (Thursday previews included) across 4,487 North American screens, the biggest opening-Friday haul ever reported, clear of Avengers: Endgame’s prior mark. Sony is already projecting a $325 million three-day domestic weekend. Some outside estimates still think Endgame’s $357.1 million weekend record is in play if Sunday walks up.
The numbers that matter right now
| Metric | *Brand New Day* | Prior mark |
|---|---|---|
| Friday + previews (domestic) | **~$168M** | *Endgame* ~$156.7–$157.4M |
| Thursday / early previews | **~$72M** | *Endgame* ~$60M |
| Screens (NA) | **4,487** | — |
| Studio weekend projection | **~$325M** | Would be No. 2 all-time domestic open |
| Outside weekend chatter | **~$330M–$358M** range in some models | *Endgame* $357.1M record |
| Pre-release studio ask | ~$195M domestic / ~$465M global | Blown out |
| Production budget | **~$225M** | — |
| CinemaScore | **A** | — |
Caveat worth keeping: the preview window was fat. Early-access screenings and a noon Thursday start (versus a tighter Endgame-era preview day) mean more showtimes fed the $72M / $168M stacks. The record still stands as reported. The asterisk is methodology, not mirage.
