Spider-Man just stole the Friday record. Spider-Man: Brand New Day opened to about $168 million domestically on Friday (Thursday previews included) across 4,487 North American screens, the biggest opening-Friday haul ever reported, clear of Avengers: Endgame’s prior mark. Sony is already projecting a $325 million three-day domestic weekend. Some outside estimates still think Endgame’s $357.1 million weekend record is in play if Sunday walks up.
The numbers that matter right now
| Metric | *Brand New Day* | Prior mark |
|---|---|---|
| Friday + previews (domestic) | **~$168M** | *Endgame* ~$156.7–$157.4M |
| Thursday / early previews | **~$72M** | *Endgame* ~$60M |
| Screens (NA) | **4,487** | — |
| Studio weekend projection | **~$325M** | Would be No. 2 all-time domestic open |
| Outside weekend chatter | **~$330M–$358M** range in some models | *Endgame* $357.1M record |
| Pre-release studio ask | ~$195M domestic / ~$465M global | Blown out |
| Production budget | **~$225M** | — |
| CinemaScore | **A** | — |
Caveat worth keeping: the preview window was fat. Early-access screenings and a noon Thursday start (versus a tighter Endgame-era preview day) mean more showtimes fed the $72M / $168M stacks. The record still stands as reported. The asterisk is methodology, not mirage.
How this stacks against Holland’s last Spidey open
Spider-Man: No Way Home (Dec. 2021) opened to $260.1 million domestic and finished near $1.9 billion worldwide with Maguire/Garfield nostalgia nitro. Brand New Day does not need that cameo jet fuel to clear the first-day bar. If Sony’s $325M weekend lands, it displaces No Way Home from the No. 2 all-time domestic opening slot and sits behind only Endgame.
Audience vs critics (early read)
Moviegoers stamped an A CinemaScore. Aggregator snapshots circulating with the Friday report put critics near 90% and audiences near 98%. Destin Daniel Cretton (Shang-Chi) directs Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo for Marvel Studios and Amy Pascal’s Sony partnership. Official logline still sells the lonely-Peter / invisible-threat hook on Marvel’s title page.
What Sunday has to do
Three paths, same movie:
Sony path (~$325M): Historic No. 2 domestic open, Spidey swagger restored, Endgame weekend record survives
Hot path (~$350M+): Flat Saturday + soft Sunday drop puts the $357.1M record in danger
Cool path: Preview front-loading softens Saturday/Sunday and the weekend settles closer to the mid-$300Ms without the crown
Global open chatter around the Friday report pointed nearer ~$925M worldwide for the weekend versus Endgame’s $1.2B global open, so the domestic fight is the headline; the worldwide crown is not.
Confirmed vs still moving
| Claim | Status |
|---|---|
| Record Friday ~$168M incl. previews | Reported Friday tally |
| Record previews ~$72M | Reported |
| Sony weekend call ~$325M | Studio projection (not final) |
| Beats *Endgame* weekend | **Unresolved** until Sunday |
| CinemaScore A | Confirmed audience grade |
| Final weekend / global | Monday’s official report |
See it in theaters while the record chase is live, then park the spoiler-free post-credits guide and the *Brand New Day* hub for follow-ups once Monday locks the weekend.